| ANNOUNCEMENT DATE | 2015.01.19 |
| RELEASE DATE | 2015.02.20 |
| Brand | iida |
| Type | Production Model |
| Designer | Product: Naoto Fukasawa UI: Yugo Nakamura Sound: Keigo Oyamada |
| Producer | Satoshi Sunahara |
| Manufacturer | KYOCERA |
| Size ( W x H x D ) / Weight | 68 × 131 × 8.9 mm / 130g |
| Materials | Aluminum, plastic, tempered glass, electronic components |
COLOR VARIATIONS
NISHIKIGOI / POOL / MOCHA BROWN / SAKURA IRO
AWARDS
- 2015年度グッドデザイン賞 / Good Design Award 2015
- iF DESIGN AWARD 2016
ABOUT
再びファッションへ
INFOBAR A02は「シェア」時代に相応しいプロダクト & UIデザインの姿を具現化した一つの頂点だったと思います。その一方でファンの期待するINFOBARらしさを少し失いかけていました。そこで、前面にボタンを復活させ「モノとしての魅力」を追求するべく企画されたのが A03です。これまでの樹脂基調の筐体からアルミ基調の筐体に変更し、置き時計として使える卓上ホルダを同梱しました。さらにファッションやライフスタイルをテーマとした試みとして、伊勢丹新宿店との共同イベントを実施。マルニ木工製のウッドスタンドとミナ ペルホネンのブックタイプケースをセットにした限定スペシャルパッケージの販売や、ユーザーがスマホで撮影した画像を、クリエーター集団ライゾマティクスが開発したアプリでINFOBARパターンに変換し、ファッションブランドANREALAGE（アンリアレイジ）のセーターやTシャツに仕上げるという実験的な試みも行い、ファッションとしての価値を大切にするINFOBARの原点へと立ち戻ったモデルでした。
Back to Fashion
INFOBAR A02 represented, in my view, one of the high points of product and UI design for the age of “sharing.” At the same time, however, it had begun to move slightly away from the distinctive INFOBAR character that fans had come to expect.
A03 was conceived as a return to the appeal of INFOBAR as a physical object. Physical buttons were brought back to the front, while the body shifted from the predominantly plastic construction of earlier models to an aluminum-based design. It also came with a desktop stand that allowed the phone to be used as a clock.
A03 also explored new connections with fashion and lifestyle. A collaborative event was held with the Isetan Shinjuku store, featuring a limited-edition special package that paired a wooden stand made by Maruni Wood Industry with a book-style case by minä perhonen.
Another experimental project invited users to transform photos taken on their smartphones into INFOBAR patterns using an app developed by the creative collective Rhizomatiks. These patterns were then turned into sweaters and T-shirts by the fashion brand ANREALAGE.
Through these initiatives, A03 marked a return to INFOBAR’s roots—embracing once again the idea that a mobile phone could have value not only as technology, but also as fashion.
卓上ホルダ＆デジタル時計 / Desktop holder and digital clock
au×ISETAN INFOBAR Special Package:マルニ木工製ウッドスタンド、「ミナ ペルホネン」ブックタイプケース& アナログ時計 / Wood Stand by Maruni Wood Industry, “minä perhonen” Book-Style Case & Analog Clock Photography by Satoshi Sunahara
WEARABLE INFOBAR PATTERN GENERATOR ANREALAGE × Rhizomatiks
Design: Kunihiko Morinaga（Anrealage）× Daito Manabe（Rhizomatiks）
スマホで撮影した写真を、メディアアーティスト真鍋大度さん率いるRhizomatiksが開発したアプリでINFOBARカラーのモザイクデザインに変換。それを実験的な服づくりで世界から注目を集めているデザイナー森永邦彦さんが手掛けるブランド「ANREALAGE」のセーター、Tシャツに仕立て販売。
Photos taken with a smartphone were transformed into INFOBAR-colored mosaic designs using an app developed by Rhizomatiks, led by media artist Daito Manabe. The resulting designs were then made into sweaters and T-shirts and sold by ANREALAGE, the fashion brand founded by designer Kunihiko Morinaga, who has gained international recognition for his experimental approach to clothing design.
ハコスコINFOBAR / HACOSCO INFOBAR
Design: Naotaka Fujii ＋ Keiko Otara
INFOBAR 柄のダンボール製VRビューワー「ハコスコ」で、伊勢丹新宿店の店内を突き抜け、新宿の空にジャンプするVR 体験。
An INFOBAR-patterned cardboard VR viewer, “Hacosco,” offering a VR experience in which users burst through the interior of the Isetan Shinjuku Store and leap into the sky above Shinjuku.