| ANNOUNCEMENT DATE | 2013.01.25 |
| RELEASE DATE | 2013.02.15 NISHIKIGOI, ICE GRAY（Early release in the Kanto and Okinawa with other regions to follow） / 03.15 AOAO |
| Brand | iida |
| Type | Production Model |
| Designer | Product: Naoto Fukasawa UI: Yugo Nakamura Sound: Keigo Oyamada |
| Producer | Satoshi Sunahara |
| Manufacturer | HTC |
| Size ( W x H x D ) / Weight | 70 × 138 × 9.7 mm / 147g |
| Materials | Aluminum frame, tempered glass display, plastic, electronic components |
COLOR VARIATIONS
NISHIKIGOI / ICE GRAY / AOAO
AWARDS
- 2013年度グッドデザイン・ベスト100（INFOBAR A02 / iida UI 2.0) / GOOD DESIGN Best 100 2013（INFOBAR A02 / iida UI 2.0)
- ATTTアワード プロダクト&ハードウェア部門 優秀賞 / ATTT Award, Product & Hardware Category, Award of Excellence
ABOUT
「もなか」と「ようかん」
INFOBAR A02 の企画・開発を進めていたのは、スマホ普及が加速し、LINE やYouTubeが市民権を得、アーリーアダプター層がInstagramを使い始めた2012 年。そうした時代背景から、SNS や写真、動画、音楽の快適な体験を目指して「すぐPLAY、すぐシェア」を基本コンセプトに置きました。iida UIは、SNSやクラウドに最適化されたiida UI 2.0 へとアップデート。クラウド上の画像、音楽アルバム、ともだち、Facebookなどをホーム画面にパネルとして配置することができます。スクロールするとパネルがゼリーのように「ぷにぷに」動く従来にない感触、質感も実現しました。さらに、iida UI のパネルとハードキーの寸法・位置を揃えるなど、プロダクトとUIを高次元で同調させ、境のない一つの塊に仕上げています。そのシームレスな姿を深澤さんは、外見と中身を別々に作って組み合わせる「もなか」でなく、中身だけ、すなわち「ようかん」だと表現しました。「シェア」に最適化された形態を徹底的に追求し、高い完成度で具現化したINFOBAR A02。製造メーカーは台湾のHTC 社。au Design project 開始以来初の海外メーカー製でした。
“Monaka” and “Yokan”
INFOBAR A02 was planned and developed in 2012, a time when smartphone adoption was accelerating, LINE and YouTube were becoming firmly established in everyday life, and early adopters were beginning to use Instagram. Against this backdrop, the basic concept was “Play instantly, share instantly,” with the aim of creating a seamless experience for social media, photos, video, and music.
The iida UI was updated to iida UI 2.0, optimized for social media and cloud services. Images stored in the cloud, music albums, friends, Facebook, and other content could be placed directly on the home screen as panels. When scrolling, the panels responded with a soft, jelly-like “squishy” motion, creating a tactile quality unlike anything seen before.
The product design and UI were also synchronized at a highly refined level—for example, by aligning the dimensions and positions of the iida UI panels with the physical hardware keys—so that the device would feel like a single, seamless whole.
Naoto Fukasawa described this seamless quality not as “monaka,” a Japanese confection in which the outer shell and filling are made separately and then combined, but as “yokan,” a solid block of sweet bean jelly in which there is no distinction between outside and inside.
INFOBAR A02 pursued a form optimized for “sharing” with exceptional thoroughness and realized it at a remarkably high level of refinement. It was manufactured by Taiwan-based HTC, making it the first au Design project model produced by an overseas manufacturer.
iida UI 2.0
Icon & Theme: Masaki Hoshino
Font: Masanori Sakamoto
iida UI 2.0 オリジナルテーマ / iida UI 2.0 Original theme