{"id":667,"date":"2003-12-20T12:00:00","date_gmt":"2003-12-20T03:00:00","guid":{"rendered":"https:\/\/adp.au.com\/?p=667"},"modified":"2026-08-16T11:19:24","modified_gmt":"2026-08-16T02:19:24","slug":"w11k","status":"publish","type":"post","link":"https:\/\/adp.au.com\/?p=667","title":{"rendered":"W11K"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K-768x1024.jpg\" alt=\"\" class=\"wp-image-669\" srcset=\"https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K-768x1024.jpg 768w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K-225x300.jpg 225w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K-1152x1536.jpg 1152w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table class=\"has-border-color has-accent-6-border-color has-fixed-layout\" style=\"border-width:1px\"><tbody><tr><td>ANNOUNCEMENT DATE<\/td><td>2003.10.22<\/td><\/tr><tr><td>RELEASE DATE<\/td><td>2003.12.20 (KURO) \/ 2003.12.23 (AKA, SHIRO)<\/td><\/tr><tr><td>Brand<\/td><td>au Design project<\/td><\/tr><tr><td>Type<\/td><td>Production Model<\/td><\/tr><tr><td>Designer<\/td><td>Naoto Fukasawa<\/td><\/tr><tr><td>Producer<\/td><td>Satoshi Sunahara<\/td><\/tr><tr><td>Manufacturer<\/td><td>KYOCERA<\/td><\/tr><tr><td>Size ( W x H x D ) \/ Weight<\/td><td>50 \u00d7 100 \u00d7 30 mm \uff08miniSD\u30b8\u30e3\u30b1\u30c3\u30c8\u88c5\u7740\u6642\u539a\u305534mm\uff09\/ 128g\uff08\u30b8\u30e3\u30b1\u30c3\u30c8\u88c5\u7740\u6642136g\uff09<\/td><\/tr><tr><td>Materials<\/td><td><strong>Plastic, electronic components<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">COLOR VARIATIONS<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"392\" src=\"https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K_color.jpeg\" alt=\"\" class=\"wp-image-670\" srcset=\"https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K_color.jpeg 525w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/W11K_color-300x224.jpeg 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AKA \/ KURO \/ SHIRO<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">MUSEUM COLLECTIONS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><a href=\"https:\/\/collections.vam.ac.uk\/item\/O1324854\/au-infobar-mobile-telephone-fukasawa-naoto\/\" target=\"_blank\" rel=\"noopener\" title=\"W11K\">\u30f4\u30a3\u30af\u30c8\u30ea\u30a2&amp;\u30a2\u30eb\u30d0\u30fc\u30c8\u535a\u7269\u9928\uff08\u82f1\u30fb\u30ed\u30f3\u30c9\u30f3\uff09\/ Victoria and Albert Museum<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">ABOUT<\/h3>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\"><br>\u4e38\u3068\u591a\u9762\u4f53<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">au \u306e\u9ad8\u901f\u30c7\u30fc\u30bf\u901a\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cCDMA 1X WIN\u300d\u958b\u59cb\u306b\u4f34\u3044\u958b\u767a\u3055\u308c\u305f\u643a\u5e2f\u96fb\u8a71\u3067\u3059\u3002\u5f53\u521d\u3001WIN \u5bfe\u5fdc\u6a5f\u3068\u3057\u3066\u6295\u5165\u304c\u4e88\u5b9a\u3055\u308c\u3066\u3044\u305f\u306e\u306f\u300cW11H\u300d1 \u6a5f\u7a2e\u306e\u307f\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u306b\u76f8\u5fdc\u3057\u3044\u7aef\u672b\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u7528\u610f\u3059\u3079\u304f\u3001W11H\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u5144\u5f1f\u6a5f\u3092\u958b\u767a\u3059\u308b\u8a08\u753b\u304c\u6301\u3061\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002\u4e38\u3044\u30d5\u30a9\u30eb\u30e0\u306eW11H\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u7570\u306a\u308b\u5370\u8c61\u3092\u6301\u3063\u305f\u88fd\u54c1\u306b\u4ed5\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3002\u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u51fa\u3055\u308c\u305f\u89e3\u306f\u300c\u4e38\u3044\u304b\u305f\u3061\u3092\u591a\u9762\u306b\u305d\u304e\u843d\u3068\u3057\u305f\u304b\u305f\u3061\u300d\uff08\u6df1\u6fa4\u76f4\u4eba\uff09\u3002\u79c1\u305f\u3061\u306e\u524d\u306b\u73fe\u308c\u305f\u306e\u306f\u3001W11H\u306e\u4e38\u3044\u30d5\u30a9\u30eb\u30e0\u3068\u898b\u4e8b\u306a\u5bfe\u7167\u3092\u306a\u3059\u591a\u9762\u4f53\u30d5\u30a9\u30eb\u30e0\u3067\u3057\u305f\u3002W11K\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u300c\u30ac\u30f3\u30c0\u30e0\u30b1\u30fc\u30bf\u30a4\u300d\u3068\u547c\u3070\u308c\u89aa\u3057\u307e\u308c\u307e\u3057\u305f\u304c\u3001\u6df1\u6fa4\u3055\u3093\u306e\u982d\u306e\u4e2d\u306b\u3042\u3063\u305f\u306e\u306f\u3001\u5305\u4e01\u3067\u76ae\u3092\u524a\u3044\u3067\u591a\u9762\u306b\u306a\u3063\u305f\u300c\u3058\u3083\u304c\u3044\u3082\u300d\u3002\u3058\u3083\u304c\u3044\u3082\u3092\u6c34\u6d17\u3044\u3057\u3066\u3044\u308b\u6642\u306e\u3001\u920d\u89d2\u306e\u30a8\u30c3\u30b8\u304c\u624b\u306e\u3072\u3089\u306b\u3042\u305f\u308b\u5fc3\u5730\u3044\u3044\u611f\u89e6\u3092\u30e2\u30c1\u30fc\u30d5\u306b\u751f\u307e\u308c\u305f\u5f62\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Rounded and Faceted<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The W11K was developed for the launch of au\u2019s high-speed data communication service, \u201cCDMA 1X WIN.\u201d Initially, only one WIN-compatible model, the W11H, was scheduled for release. However, in order to offer a broader range of handsets worthy of the launch of a new service, a plan emerged to develop a sister model based on the W11H.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The challenge was how to create a product with a distinctly different character from the W11H and its rounded form. Naoto Fukasawa\u2019s answer was \u201ca shape created by shaving a rounded form down into multiple facets.\u201d The result was a striking faceted form that stood in sharp contrast to the soft, rounded form of the W11H.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The W11K became affectionately known among users as the \u201cGundam phone.\u201d But what Fukasawa actually had in mind was a potato\u2014its skin pared away with a kitchen knife, leaving behind a faceted form. The design was inspired by the pleasant tactile sensation of the potato\u2019s gently angled edges pressing against the palm as it is washed in water.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANNOUNCEMENT DATE 2003.10.22 RELEASE DATE 2003.12.20 (KURO) \/ 2003.12.23 (AKA, SHIRO) Brand au Design project  [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5,8,11],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-design-project","category-production-model","category-products"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"COLOR VARIATIONS AKA \/ KURO \/ SHIRO MUSEUM COLLECTIONS\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u7802\u539f\u54f2\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/adp.au.com\/?p=667\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"\u3010\u516c\u5f0f\u3011au Design project - 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