{"id":208,"date":"2003-10-31T12:00:00","date_gmt":"2003-10-31T03:00:00","guid":{"rendered":"https:\/\/adp.au.com\/?p=208"},"modified":"2026-08-17T09:20:27","modified_gmt":"2026-08-17T00:20:27","slug":"infobar","status":"publish","type":"post","link":"https:\/\/adp.au.com\/?p=208","title":{"rendered":"INFOBAR"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/INFOBAR-768x1024.jpg\" alt=\"\" class=\"wp-image-327\" srcset=\"https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/INFOBAR-768x1024.jpg 768w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/INFOBAR-225x300.jpg 225w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/INFOBAR-1152x1536.jpg 1152w, https:\/\/adp.au.com\/wp-content\/uploads\/2026\/08\/INFOBAR.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table class=\"has-border-color has-accent-6-border-color has-fixed-layout\" style=\"border-width:1px\"><tbody><tr><td>ANNOUNCEMENT DATE<\/td><td>2003.10.06<\/td><\/tr><tr><td>RELEASE DATE<\/td><td>2003.10.31<\/td><\/tr><tr><td>Brand<\/td><td>au Design project<\/td><\/tr><tr><td>Type<\/td><td>Production Model<\/td><\/tr><tr><td>Designer<\/td><td>Naoto Fukasawa<\/td><\/tr><tr><td>Producer<\/td><td>Satoshi Sunahara<\/td><\/tr><tr><td>Manufacturer<\/td><td>SANYO Multimedia Tottori<\/td><\/tr><tr><td>Size ( W x H x D ) \/ Weight<\/td><td>42 \u00d7 138 \u00d7 11 mm \/ 87g<\/td><\/tr><tr><td>Materials<\/td><td><strong>Magnesium alloy, plastic, electronic components<\/strong><br><br><strong>Details<\/strong><br><strong>Outer Frame:<\/strong>&nbsp;Magnesium alloy<br><strong>Rear Body (Camera Side):<\/strong>&nbsp;PC\/ABS<br><strong>Display Panel \/ Camera Panel \/ Tile Keys:<\/strong>&nbsp;PMMA<br><strong>Antenna Top \/ Mail \/ Memo \/ EZ Button:<\/strong>&nbsp;ABS<br><strong>Center Key \/ Camera Key \/ App Key \/ Battery Pack:<\/strong>&nbsp;PC<br><strong>Earphone Cover \/ Terminal Cover:<\/strong>&nbsp;Elastomer<br><strong>Lock Button \/ Battery Pack Lock:<\/strong>&nbsp;Polyacetal (POM)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">COLOR VARIATIONS<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/INFOBAR_4colors-1024x683.png\" alt=\"\" class=\"wp-image-224\" srcset=\"https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/INFOBAR_4colors-1024x683.png 1024w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/INFOBAR_4colors-300x200.png 300w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/INFOBAR_4colors-768x512.png 768w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/INFOBAR_4colors-1536x1024.png 1536w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/INFOBAR_4colors-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">NISHIKIGOI \/ ICHIMATSU \/ BUILDING \/ ANNIN<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">AWARDS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">2003\u5e74\u5ea6\u30b0\u30c3\u30c9\u30c7\u30b6\u30a4\u30f3\u8cde \/ Good Design Award 2003<\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/dfaa.dfaawards.com\/en\/winner\/\" target=\"_blank\" rel=\"noopener\" title=\"INFOBAR\">2004\u5e74\u5ea6\u30a2\u30b8\u30a2\u30c7\u30b6\u30a4\u30f3\u8cde \u5927\u8cde \uff08\u4e2d\u30fb\u9999\u6e2f\uff09\/ <strong>DFA Design for Asia Awards Grand Award<\/strong><\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\">iF DESIGN AWARD 2005 \uff08\u72ec\u30fb\u30cf\u30ce\u30fc\u30d0\u30fc iF\u30c7\u30b6\u30a4\u30f3\u8cde\uff09<\/li>\n\n\n\n<li class=\"has-small-font-size\">\u5c0f\u5b66\u9928\u300eDIME\u300f\u300c2003\u5c0f\u5b66\u9928 DIME\u30c8\u30ec\u30f3\u30c9\u5927\u8cde\u300d\u30d3\u30b8\u30cd\u30b9\u30fbIT\u90e8\u9580\u91d1\u8cde<\/li>\n\n\n\n<li class=\"has-small-font-size\">\u30bd\u30cb\u30fc\u30de\u30ac\u30b8\u30f3\u30ba\u300e\u30c7\u30b8\u30e2\u30ce\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u300f\u300c\u30c7\u30b8\u30e2\u30ce \u30aa\u30d6 \u30b6 \u30a4\u30e4\u30fc 2003\u300d\u901a\u4fe1\u30fb\u30e2\u30d0\u30a4\u30eb\u90e8\u9580\u8cde\u3001\u5be9\u67fb\u54e1\u7279\u5225\u8cde<\/li>\n\n\n\n<li class=\"has-small-font-size\">\u30de\u30ac\u30b8\u30f3\u30cf\u30a6\u30b9\u300ePOPEYE\u300f\u300c\u201903 \u30c7\u30b8\u30bf\u30eb\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u30aa\u30d6\u30fb\u30b6\u30fb\u30a4\u30e4\u30fc\u300d\u91d1\u8cde<\/li>\n\n\n\n<li class=\"has-small-font-size\">\u30a4\u30f3\u30d7\u30ec\u30b9\u300e\u30b1\u30fc\u30bf\u30a4Watch\u300f\u300c\u8aad\u8005\u304c\u9078\u3076 \u30b1\u30fc\u30bf\u30a4 of the Year 2003\u300d1\u4f4d<\/li>\n\n\n\n<li class=\"has-small-font-size\">\u30e2\u30ce\u30fb\u30de\u30ac\u30b8\u30f3\u300c\u30b9\u30fc\u30d1\u30fc\u30b0\u30c3\u30ba\u30fb\u30aa\u30d6\u30fb\u30b6\u30fb\u30a4\u30e4\u30fc\u300d\u5be9\u67fb\u54e1\u7279\u5225\u8cde\u3001\u30c7\u30b6\u30a4\u30f3\u8cde<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">MUSEUM COLLECTIONS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.moma.org\/collection\/works\/113619\" target=\"_blank\" rel=\"noopener\" title=\"INFOBAR\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u8fd1\u4ee3\u7f8e\u8853\u9928 &#8211; MoMA \uff08\u7c73\uff09\/ The Museum of Modern Art, New York City<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/collections.discovernewfields.org\/art\/artwork\/71694\" target=\"_blank\" rel=\"noopener\" title=\"INFOBAR\">\u30a4\u30f3\u30c7\u30a3\u30a2\u30ca\u30dd\u30ea\u30b9\u7f8e\u8853\u9928\uff08\u7c73\uff09\/ <strong>Indianapolis Museum of Art<\/strong><\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/collections.vam.ac.uk\/item\/O1324854\/au-infobar-mobile-telephone-fukasawa-naoto\/\" target=\"_blank\" rel=\"noopener\" title=\"INFOBAR\">\u30f4\u30a3\u30af\u30c8\u30ea\u30a2&amp;\u30a2\u30eb\u30d0\u30fc\u30c8\u535a\u7269\u9928\uff08\u82f1\u30fb\u30ed\u30f3\u30c9\u30f3\uff09\/ Victoria and Albert Museum, London<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/jida-museum.jp\/search?q=INFOBAR\" target=\"_blank\" rel=\"noopener\" title=\"\">JIDA\u30c7\u30b6\u30a4\u30f3\u30df\u30e5\u30fc\u30b8\u30a2\u30e0\uff08\u65e5\u30fb\u9577\u91ce\uff09\/ JIDA Design Museum<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">ABOUT<\/h3>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">\u30c7\u30b6\u30a4\u30f3\u30b1\u30fc\u30bf\u30a4\u306e\u539f\u578b<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">2001 \u5e745 \u6708\u306b\u767a\u8868\u3057\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u30e2\u30c7\u30ebinfo.bar\u306f\u3001\u643a\u5e2f\u96fb\u8a71\u306e\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u304c\u6349\u3048\u3066\u3044\u306a\u304b\u3063\u305f\u300c\u30c7\u30b6\u30a4\u30f3\u306e\u3044\u3044\u643a\u5e2f\u96fb\u8a71\u304c\u6b32\u3057\u3044\u300d\u3068\u3044\u3046\u6f20\u7136\u3068\u3057\u305f\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u6982\u5ff5\u5316\u3057\u5177\u4f53\u5316\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u767a\u8868\u3059\u308b\u3084\u5426\u3084\u300c\u3053\u308c\u304c\u6b32\u3057\u304b\u3063\u305f!\u300d\u3068\u591a\u304f\u306e\u4eba\u304b\u3089\u5171\u611f\u3092\u5f97\u305f\u306e\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u3057\u3066\u767a\u8868\u3059\u308b\u3053\u3068\u3068\u3001\u305d\u308c\u3092\u88fd\u54c1\u5316\u3059\u308b\u3053\u3068\u306e\u9593\u306b\u306f\u5b9f\u306b\u5927\u304d\u306a\u6e9d\u304c\u3042\u308a\u307e\u3059\u3002\u521d\u306e\u81ea\u793e\u4f01\u753b\u88fd\u54c1\u3060\u3063\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u958b\u767a\u7740\u624b\u306b\u6f15\u304e\u3064\u3051\u308b\u307e\u3067\u306b\u306f\u7d06\u4f59\u66f2\u6298\u30011\u5e74\u534a\u306e\u6b73\u6708\u3092\u8981\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u958b\u767a\u306b1 \u5e74\u3001\u3055\u307e\u3056\u307e\u306a\u6280\u8853\u7684\u8ab2\u984c\u3092\u4e57\u308a\u8d8a\u3048\u3066\u30012003 \u5e7410\u6708\u3001au Design project \u7b2c1 \u5f3e\u3068\u3057\u3066INFOBAR\u306f\u9bae\u70c8\u306a\u30c7\u30d3\u30e5\u30fc\u3092\u679c\u305f\u3057\u307e\u3057\u305f\u3002\u6298\u308a\u305f\u305f\u307f\u5f0f\u306e\u643a\u5e2f\u96fb\u8a71\u304c\u5168\u76db\u671f\u3092\u8fce\u3048\u3064\u3064\u3042\u3063\u305f\u6642\u4ee3\u3001\u30b9\u30c8\u30ec\u30fc\u30c8\u5f0f\u306e\u30dc\u30c7\u30a3\u306b\u300cNISHIKIGOI\u300d\u3084\u300cICHIMATSU\u300d\u306a\u3069\u65ac\u65b0\u306a\u30ab\u30e9\u30fc\u3092\u7e8f\u3063\u305fINFOBAR\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306f\u3001au\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u3001au\u306f\u30c7\u30b6\u30a4\u30f3\u529b\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u8a8d\u77e5\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3057\u305f\u3002INFOBAR\u306f\u300c\u30c7\u30b6\u30a4\u30f3\u30b1\u30fc\u30bf\u30a4\u300d\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3068\u3057\u3066\u4eca\u306a\u304a\u611b\u3055\u308c\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\">The Prototype for the Design Phone<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The concept model&nbsp;<strong>info.bar<\/strong>, unveiled in May 2001, gave form to a vague but latent desire that the mainstream mobile phone market had yet to recognize:&nbsp;<strong>\u201cI want a well-designed mobile phone.\u201d<\/strong>&nbsp;The moment it was unveiled, it resonated with many people, who responded,&nbsp;<strong>\u201cThis is what I\u2019ve been waiting for!\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">However, there is a considerable gap between presenting a concept and turning it into an actual product. As this was also our first independently conceived product, the road to development was far from straightforward, and it took a year and a half before the project could officially get underway. Another year of development followed, during which we overcame a wide range of technical challenges.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Finally, in October 2003,&nbsp;<strong>INFOBAR made its striking debut as the first product of au Design project.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">At a time when folding mobile phones were becoming dominant, INFOBAR made a powerful impression with its straight body and bold color schemes such as&nbsp;<strong>NISHIKIGOI<\/strong>&nbsp;and&nbsp;<strong>ICHIMATSU<\/strong>. Its impact extended beyond the product itself to the au brand, helping establish au as a brand with a strong reputation for design.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">As a pioneer of the&nbsp;<strong>\u201cdesign phone,\u201d<\/strong>&nbsp;INFOBAR continues to be loved to this day.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031-757x1024.jpg\" alt=\"\" class=\"wp-image-290\" srcset=\"https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031-757x1024.jpg 757w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031-222x300.jpg 222w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031-768x1039.jpg 768w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031-1135x1536.jpg 1135w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031-1513x2048.jpg 1513w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u61f8\u5782\u5e5520031031.jpg 1783w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><figcaption class=\"wp-element-caption\">INFOBAR\u767a\u58f2\u521d\u65e5\uff082003\u5e7410\u670831\u65e5\uff09\u6e0b\u8c37\u30b9\u30af\u30e9\u30f3\u30d6\u30eb\u4ea4\u5dee\u70b9\u306b\u3066 \/ <strong>On the first day of INFOBAR sales (October 31, 2003)<\/strong> <strong>At Shibuya Scramble Crossing<\/strong>   Photo: Satoshi Sunahara<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-769x1024.jpg\" alt=\"\" class=\"wp-image-291\" srcset=\"https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-769x1024.jpg 769w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-225x300.jpg 225w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-768x1022.jpg 768w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-1154x1536.jpg 1154w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-1539x2048.jpg 1539w, https:\/\/adp.au.com\/wp-content\/uploads\/2003\/10\/\u8868\u53c2\u9053_revised-scaled.jpg 1924w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><figcaption class=\"wp-element-caption\">2003\u5e7411\u6708\u3001\u8868\u53c2\u9053\u306b\u3066\uff08\u5de6\u306f\u5efa\u8a2d\u4e2d\u306e\u8868\u53c2\u9053\u30d2\u30eb\u30ba\uff09\/ <strong>Omotesando, November 2003<\/strong> <strong>(Omotesando Hills under construction on the left)<\/strong>  Photo: Satoshi Sunahara<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ANNOUNCEMENT DATE 2003.10.06 RELEASE DATE 2003.10.31 Brand au Design project Type Production Model Designer Na [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5,8,11],"tags":[],"class_list":["post-208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-design-project","category-production-model","category-products"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - 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